Green marketing opportunity for innovation download
It also focuses some of the opportunities and challenges in green marketing. The article briefly gives the ideas taken by McDonald's, ITC, NTPC. Green Marketing: Opportunity for Innovation was published in Includes lively case studies and examples show how green marketing strategies can lead to profits, increased market share and a means to dialogue with and educate the public. Green Marketing: Opportunity for Innovation. A leading expert in environmental marketing, Jacquelyn Ottman describes the changes that have taken place since the first edition of her book, analyzes the strategies that successful marketers have used, and points the direction to the future.
Green Marketing: Opportunity for Innovation. Author(s): Miller, DeMond Main Content Metrics Author & Article Info. Main Content. Download PDF to View. GREEN MARKETING: OPPORTUNITY FOR INNOVATION. The notion of a "typical green consumer" continues to be elusive. Unlike discreet target groups such as Hispanic women or college-aged men, green consumers are hard to define demographically. Includes bibliographical references (pages ) and index.
Full-Text Paper (PDF): Green marketing: opportunity for innovation, 2nd edn, by Jacquelyn A. Ottman, NTC, xviii + pp, $ (hbk). Green Marketing has 4 ratings and 0 reviews. The new edition of this book offers state of the art information on how to capitalise on one of today''s fas. Green Marketing has 14 ratings and 1 review. Matt said: While a bit dated, it's a good primer. Joel Makower's Strategies for the Green Economy takes a.